Inbound Marketing Takes Internet Marketing Live On Hubspot

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Why do the experts in internet marketing turn to Hubspot?

As a Hubspot Partner Im always excited to help businesses get started with the Hubspot software and help them with their weekly marketing needs - however my newest client to Hubspot had me asking some questions...

Here's little background: Mahoney Internet Marketing is an internet marketing services agency.  MIM specializes in; Strategic Planning, Google Adwords, Buyer Personas, Google Analytics and Salesforce.com. I thought Hubspot was designed for marketing managers and business owners who really knew very little about websites and internet marketing, making it easier for them to market online and manage their website. So  Im curious, why then does an internet marketing expert need Hubspot, what value does it bring to them?  I asked Carole Mahoney the visionary and owner of Mahoney Internet Marketing why, and few other questions.

Inbound Marketing Solutions: Why were you initially interested in Hubspot?

Mahoney: Hubspot technology supports a closed loop marketing system and this is one of our primary goals when developing strategies for our clients.  Hubspot's ability to integrate with CRM packages like Salesforce.com enables the type of reporting to not only prove value, but to optimize marketing for conversion.

IMS: What was it about Hubspot that really sold you and compelled you to become a customer?

Mahoney:  I have been a long time proponent of Inbound marketing and until now been searching for a solution that makes inbound marketing easier to grow and manage without having to re-invent the wheel. As I learned more about  Hubspot's Inbound Marketing Methodology I quickly realized that their approach to marketing is nearly identical to my own philosophy. I did not have to re-align my processes or marketing strategy to fit within the technology. The technology supports the process and helps to improve it as new trends emerge with internet marketing.

IMS: What do you hope to achieve?

Mahoney: A one stop place to manage all of my inbound marketing that will grow and nurture leads. I am so thrilled with the software that we are currently in the process of becoming a certified Hubspot partner to extent it to all our clients- large and small.

IMS: How do you expect it will add value to your business?

Mahoney: I expect inbound leads to increase of course! I also expect that as MiM becomes a certified partner it will be much easier to provide a full spectrum of internet marketing services to our current and future clients. This is just the tip of the iceberg.

So what I learnt is that Hubspot is for the experts. And not only for their business but for their clients as well,  allowing them to provide a better service with tangible results.

If you're looking to extend your marketing services, generate more leads for your own business and your clients, talk to a Hubspot Partner and get started with a  free trial today!

How To Do Inbound Marketing On A Tight Budget

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This is a quick guide to help small businesses, with little to no marketing budget, market their business on the internet. 

Understand Your Market:

• Understand the persona of who IS buying your product or service and who is visiting your website, but NOT converting.
• More than just demographics, understand some of their social and internet habits.
• What are their needs, problems and how do you help?
• When you communicate with your audience don't promote your product, company or brand.
• Communicate the benefits of your product or service and you how solve a problem and meet their needs and desires.

Keyword Phrases:

• Choose keyword phrases that your audience is using on the internet.
• Use these keywords in your page titles, headings and content on your website.
• Use these keywords in your blogs and other online content.
• Include hyperlinks from keywords to relevant pages on your website.

Website:

• Communicate in the value system of your audience and provide them with relevant information that is of value to them.
• Keep your website clear and easy to understand as well as easy to navigate.
• Make sure your visitor knows what to do next if they want more information or to make a transaction.
• Have a call to action on every page.

Twitter:

• Set up a Twitter account.
• Search for topics and words that are relevant to your industry and start following these people.
• Add value to your followers by tweeting links to interesting articles.
• Retweet other tweets that would be of benefit to your followers.
• Register your Twitter account under relevant topics on the Twitter directory twitr.org.

Facebook and LinkedIn:

• Search for industry groups and business pages that represent your target audience and network.
• Start engaging with them by adding valuable comments to their posts, discussions and comments.

Promote:

• The best way to promote your product or service online is to offer something for FREE that is of value to your audience. Free ebook, trial, tool, webinar all work well.
• Communicate with your network and audience by adding value, providing information and advice.
• Post on your Facebook and LinkedIn status or Tweet, a creative promotional message that communicates how your product or service may help and include a link to a Landing Page on your website.

Landing Page:

• Landing pages are designed to generate leads. The objective here is to offer the visitor something of value in return for their contact information. Depending on what you're offering depends on the amount of contact information you can expect to get in return. Ask for the minimum amount of information required so you don't lose the prospect.

Analyzing:

• Analyze your results. The important metrics are conversions. How many visitors are converting to leads and how many leads are converting to sales.
• Monitor your marketing activities daily (at a minimum) to stay up to date with what's driving conversions.
• Try new things, test and measure and see what yields better results.
• Repeat what works.

The important rule of thumb with the internet is to add value, it's about giving first. It may take some time until you start to see results but it's worth the time and dedication.

If you're a small business owner I would like to know if this helped you with knowing where to start and how to market your business on the internet?