Social Media Marketing: Understanding the Change in Psychology

If we take a look at history, marketing is continually changing, largely influenced by technology. Over time technology has changed production, distribution, communication, advertising, consumer needs and buyer behavior, necessitating a change in marketing strategies and marketing psychology.

Today, the technology introducing the new era of marketing is the internet and more specifically social media marketing. The internet has created a platform which has changed distribution, advertising, consumer needs and buyer behavior, introducing a new psychology and approach to marketing. In order to run a successful business, understanding how this technology is influencing and changing your market is paramount to guaranteeing marketing victory. It's the marketers and business owners that harness this change in marketing and the psychology who will be the ones that build sustainable businesses and not only survive these tough economic times but position themselves to prosper in the future.

One of the significant benefits for small to medium size businesses (SMBs) is that there is now a level playing field for large and small business. No longer do you need a huge marketing budget to reach your market, conduct market research or get media coverage. Your market reach is the same as large business and your marketing costs are significantly reduced. This is true for both B2C and B2B businesses.

It's not easy though. There is a learning curve to understanding the new technology and psychology behind social media marketing.

The new marketing psychology is about:

1. Valuing your time on the internet: this is no waste of time

2. Appreciating the value of writing: the ‘new' advertising

3. Transparency: your audience expects it

4. Listening: customer relations and market research

5. Giving: creating brand/company awareness

6. Patience: it's a long term strategy

7. Your website: it's about lead generation and conversion

I hope this article has provided some value to marketers and business owners in understanding how marketing is always evolving and the importance of changing your marketing psychology accordingly to get the best return from your marketing efforts and to build a sustainable and profitable business.

Welcome your comments, feedback, questions.