Inbound Marketing Is About...
Posted by Stacie Chalmers on Fri, Oct 30, 2009 @ 11:25 AM
... the customer! Not YOU, not your company, not your brand, not your product nor your service.
It's about marketing to your prospects when they want to hear from you, how they want to hear from you and what they want to know.
It's about building relationships.
It's about listening their needs.
It's about giving your prospects an option to receive your emails and status updates.
It's about having a web presence when and where your prospects search online.
It's about offering information that is of value to your prospects.
It's about making the conversion process clear, painless and quick.
It's not about emailing your social media connections to push your product or service to, with relentless monotony. If you want to use your social media connections for marketing take the time to find out what they need, and offer valuable information sparingly. You'll get a better result!
And as for search engine rank don't try and take any short cuts with promises of front page rankings. This isn't sustainable marketing for long term success. Take the time to do the research on your market and competitors, and identify the ‘right' keywords for your business. Integrate search engine optimization (seo) into your marketing mix so that you start to rank organically for your keywords. This is a long term strategy that generates better quality leads and is extremely cost effective as there is no additional expense involved in paying for your search rank.
In my opinion, Inbound Marketing isn't a numbers game... its about quality and relevance.
What do you think?
