Inbound Marketing Takes Internet Marketing Live On Hubspot
Posted by Stacie Chalmers on Mon, Feb 22, 2010 @ 12:28 PM
Why do the experts in internet marketing turn to Hubspot?
As a Hubspot Partner Im always excited to help businesses get started with the Hubspot software and help them with their weekly marketing needs - however my newest client to Hubspot had me asking some questions...
Here's little background: Mahoney Internet Marketing is an internet marketing services agency. MIM specializes in; Strategic Planning, Google Adwords, Buyer Personas, Google Analytics and Salesforce.com. I thought Hubspot was designed for marketing managers and business owners who really knew very little about websites and internet marketing, making it easier for them to market online and manage their website. So Im curious, why then does an internet marketing expert need Hubspot, what value does it bring to them? I asked Carole Mahoney the visionary and owner of Mahoney Internet Marketing why, and few other questions.
Inbound Marketing Solutions: Why were you initially interested in Hubspot?
Mahoney: Hubspot technology supports a closed loop marketing system and this is one of our primary goals when developing strategies for our clients. Hubspot's ability to integrate with CRM packages like Salesforce.com enables the type of reporting to not only prove value, but to optimize marketing for conversion.
IMS: What was it about Hubspot that really sold you and compelled you to become a customer?
Mahoney: I have been a long time proponent of Inbound marketing and until now been searching for a solution that makes inbound marketing easier to grow and manage without having to re-invent the wheel. As I learned more about Hubspot's Inbound Marketing Methodology I quickly realized that their approach to marketing is nearly identical to my own philosophy. I did not have to re-align my processes or marketing strategy to fit within the technology. The technology supports the process and helps to improve it as new trends emerge with internet marketing.
IMS: What do you hope to achieve?
Mahoney: A one stop place to manage all of my inbound marketing that will grow and nurture leads. I am so thrilled with the software that we are currently in the process of becoming a certified Hubspot partner to extent it to all our clients- large and small.
IMS: How do you expect it will add value to your business?
Mahoney: I expect inbound leads to increase of course! I also expect that as MiM becomes a certified partner it will be much easier to provide a full spectrum of internet marketing services to our current and future clients. This is just the tip of the iceberg.
So what I learnt is that Hubspot is for the experts. And not only for their business but for their clients as well, allowing them to provide a better service with tangible results.
If you're looking to extend your marketing services, generate more leads for your own business and your clients, talk to a Hubspot Partner and get started with a free trial today!