Does Social Media Confusion Have You Paralyzed? Want Solutions?
Posted by Stacie Chalmers on Tue, Apr 20, 2010 @ 01:10 PM
If you're a busy business person who is interested in learning how social media can help your business but you're overwhelmed by the whole social media thing. Where to start and what to do... then this article is for YOU!
Here are six things you need to do:
1. Make the decision to start.
2. Put aside 1 hour per week.
3. Keep it simple!
4. Don't lose site of your business objectives.
5. Focus on just 1 or 2 social sites.
6. Be Patient!
Your objective when starting with social media should be to:
1. Build your network based on your target audience and your industry thought leaders.
2. Build a rapport with your target audience and to position yourself, and or your company as a trustworthy, thought leader.
NB: Forget selling or promotions at this point, you'll push people away. You may see results initially but it's a short term strategy with short term results.
Because the majority of people have a Linked In account I chose this site as the first social media site to concentrate on when starting with social media.
Linked In
- If you haven't already set up a profile go to www.linkedin.com and follow the prompts to set up your account.
- Search for groups that represent your target audience and industry, and join them. Engage in this group and comment in discussions and answer questions - don't promote yourself or your company. Your insightful, intelligent and helpful answers and comments will do that for you.
- Search for your keywords in Answers, and answer any questions you can. Remember to avoid the sales and focus on offering professional advice that is of value.
Here's a couple of articles on how to use Linked In for business.
4 Minutes To Optimize Your Linked In Profile for SEO
Linked In For Lead Generation
The other two social media activities I would recommend - in order:
1. Blogging
2. Twitter
Did this article help? Do you have any questions regarding social media for business?