Once you have traffic coming to your site, the next step is to convert them into prospects, leads and customers.
The best process is to start by developing your sales funnel and identifying what a prospect, lead and customer is to your business.
Here are some of the common reasons traffic doesn't convert
- The landing page wasn't relevant to the link.
- The visitor didn't find the information they were looking for.
- The visitor didn't know what to do next.
- The visitor was confused about what to do next.
- The site was cluttered, had too much happening or was unprofessional.
Here are some solutions to increase your lead conversions
- Make sure that the landing page you are driving your traffic to is relevant to the keyword and link they are clicking on.
- Make sure that once this visitor gets to your site, they can, in 3 seconds, find the information they are looking for.
- Set up your pages so they target 2-3 keywords per page and have relevant copy.
- Keep .your pages clear and uncluttered.
- Make sure it is clear to the visitor what they must do next, by not having too many options.
- Have a Call to Action (CTA) button that stands out.
- Make sure your offer is compelling, provides some value to the visitor and uses a verb - telling them what they must do.
- Don't go straight for the sale.
- Provide your visitor with options to convert to a prospect. These are offers that require very little information ie: name, company and email in return for more information about your company.
If you would like some help converting your website traffic to leads, setting up landing pages, conversion forms, calls to action (CTAs) please click on this link How Can Inbound Marketing Solutions Help Me Generate More Leads?