Here are the steps in the process for driving qualified traffic to your website. Ive included a very brief overview of each. However each topic on its own is quite involved and has a ‘best practices' for getting results.
A qualified inbound marketing consultant will be able to help you with each of these areas to increase your website traffic.
1. Know your audience - identify the buyer personas of your prospects.
2. Identify the Keywords they are using and that you can realistically rank for.
3. Content creation - start writing and creating content that addresses your prospects' needs, problems - but is also optimized with your keywords. Content can be in the form of:
a. Web pages
b. Blogs
c. Videos
d. Presentations
e. Articles
f. Press Releases
4. Organic rank - SEO
a. On-page seo - this is the placement of keywords in strategic places on each page that help the search engines know what the page is about.
b. Off-page seo - Inbound links: this is one of the most important elements of SEO, it accounts for 75% of your SEO rank. There are ‘correct' ways to go about getting ‘inbound links' and some that are not recommended and may get you penalized.
5. Social Media Marketing - one of the benefits of social media marketing is to drive traffic to relevant pages on your site. However because of the nature of social media it is best to start by building relationships, trust and authority.
6. Advertising: Adwords, Facebook, LinkedIn - if you have correctly identified the right keywords and have a good CTA, online advertising is also a good strategy for driving traffic to your website. Facebook and LinkedIn allow you to strategically target your ads directly to your target audience.
If you would like to learn more about the right strategies and tactics for your business and how you can increase your website traffic complete the Inbound Marketing Solutions Inquiry Form by clicking on this link.