Before we undertake any marketing we recommend developing an Inbound Marketing Plan that is tailored to achieving your business goals. All strategies and tactics outlined your plan are designed to leverage off each other to ensure the effectiveness of all your marketing efforts.
Included in your Inbound Marketing Strategic Plan:
Identifying Your Goals: Identifying your business and marketing goals and which marketing strategies and tactics are best.
Analysis and Reporting: A reporting structure will be set up to track each marketing campaigns' success and ROI.
Target Audience and their Buyer Personas: This insight will provide us with the valuable information to know how to communicate with your prospects and through which marketing channel.
Keyword Analysis: Understanding your market is the first step in an effective keyword analysis process. Once we have a sound understanding of what keyword phrases your audience is using on the internet I'll recommend long tail keyword phrases that will generate qualified leads to your website.
Search Engine Optimization (SEO): A review of your website content and all other content you have on the internet will identify what changes need to be made to ensure you're optimizing all your online content with the 'right' keywords. An effective SEO program will boost your search engines rankings and include weekly support with optimization and link building.
Competitor Analysis: Who is ranking higher than you for your keywords and why. What is their over website rank, inbound links and use of social media. Identifing the market opportunities for your business
Website: Changes that need to be made to the design, content, navigation and landing pages to increase lead conversion.
Inbound Links: Inbound links (links from other websites/pages to your website pages) are the most influencial tool for boosting google rankings and driving traffic to your site. An ongoing inbound link strategy will generate quality inbound links driving more qualified traffic to your site and boosting your search engine rank.
Blogging: Blogs are a great business tool for boosting google ranks and building credibility and reputation in your industry. Why to blog, and how to get the most value out of your blogs. For the beginner I'll show you how to get started and tap into the 'blogosphere'.
Social Media: Social media sites are great for; building relationships within your industry, learning more about your market and promoting content of value. I'll take the time to research the various social media sites to see where your target market is and show you how to get the most value out of these sites. How to join groups, create groups and communicate with the members.
Other Marketing: If other marketing such as; website development, email, online advertising, print, radio, or TV advertising, public relations or graphic design are required this will be outsourced to our strategic alliance partners and included into the entire marketing plan.