Your Inbound Marketing Strategic Plan should include the following:
Identifying Your Goals: Identifying your business and marketing goals and which marketing strategies and tactics are best.
Analysis and Reporting: A reporting structure should be set up to track each marketing campaigns' results and ROI.
Target Audience and their Buyer Personas: Understanding your buyer personas and their painpoints will provide you with the valuable information to know how to communicate with your prospects.
Keyword Analysis: Understanding your market is the first step in an effective keyword analysis process. Once you have a sound understanding of what keyword phrases your prospects are using on the internet, the next step is to determine your priority keyword. This is determined by their relevancy, difficulty and search volume.
Search Engine Optimization (SEO): This is the process of strategically placing your keywords in places that the search engine deem 'important' for search ranks. SEO is split into on-page SEO - this is where the keywords are on the page and in the meta description. The other is off-page SEO, inbound links. These are the links you have from other websites that drive traffic to your site. Those links should be hyperlinks with your keywords.
Competitor Analysis: Who is ranking higher than you for your keywords and why. What is their over website rank, inbound links and use of social media. Identifying the market opportunities for your business will give your valuable information for improving your organic search rank and presence on social media.
Website Analysis: Look for changes that need to be made to the design, content, navigation and landing pages to increase lead conversion.
Inbound Link Building Plan: Inbound links (links from other websites/pages to your website pages) are the most influencial tool for boosting google rankings and driving traffic to your site. An ongoing inbound link strategy will generate quality inbound links driving more qualified traffic to your site and boosting your search engine rank.
Blogging: Blogs are a great business tool for boosting google ranks and building credibility and reputation in your industry. Develop a plan and schedule so you can be blogging several times a week and building subscribers.
Social Media Marketing: Social media sites are great for; building relationships within your industry, learning more about your market and promoting content of value. Take the time to research the various social media sites to see where your target market is and show you how to get the most value out of these sites. Build you network and egage with your network by offering valuable information before self-promoting.
Other Marketing: There are many other marketing channels that serve valauble for content, seo, lead generation and lead nurturing such as; email marketing, online advertising, video, podcasts, presentations, workshops and webinars